Brand Strategy, Brand and Marketing

Brand Strategy is to understand the challenges, the culture, the audience, the story of the company and more. Research and Interviews are involved. It's taking clients on a journey to the eventually the final solution to reach their Brand Goals: Loyalty, Engagement, Awareness, Long-term Positioning, Increase Sales and Revenues, Differentiation, Identity, Lead Generation, Reputation, Credibility, etc.

Branding is architecting and managing the meaning and experience of the Brand with intention.

A Brand is a promise. It's a promise that you company can keep. You make and keep that promise in every product experience, marketing activity, every action, every corporative decision, every customer interaction.

A Brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Marketing outlines the specific activities of how, where and when a Brand will promote its products and services to its customer targets in the marketplace.